Privacy Policy

Kevin Chu MD Urology (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit kevinchumd.com (the “Website”). This policy applies to the Website only. Information you share with us as a patient in the course of clinical care is governed separately by our Notice of Privacy Practices under HIPAA, which is provided to you at your first visit.

Information We Collect

We may collect the following categories of information when you use the Website:

• Information you provide voluntarily through contact forms, scheduling requests, or feedback submissions — including your name, email address, phone number, and any details you choose to share about your reason for contacting us.
• Automatically collected usage information such as your IP address, browser type, device type, pages viewed, referring URL, and timestamps, collected through cookies and similar technologies.
• Appointment scheduling information you enter through our third-party scheduling provider (Acuity Scheduling). Please review their privacy policy for details on how they handle your data.

How We Use Information

We use the information we collect to:

• Respond to your inquiries and schedule appointments.
• Provide, operate, and improve the Website.
• Understand how visitors use the Website so we can make it more useful.
• Comply with legal obligations and protect our rights and the rights of others.

We do not sell your personal information. We do not use information submitted through the Website for targeted advertising.

HIPAA and Protected Health Information

This Website is intended for general information and appointment scheduling only. Do not submit sensitive medical information through the contact or scheduling forms. Any protected health information (PHI) you share with us in the course of clinical care is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and the terms of our Notice of Privacy Practices, which is available at our office.

Cookies and Analytics

We use cookies and similar technologies to operate the Website and understand how visitors interact with it. This may include analytics services provided by third parties such as Google Analytics. These services collect information such as your IP address, browser type, and pages visited, and use it to generate aggregated reports about Website usage. You can disable cookies in your browser settings, though some features of the Website may not function as intended.

Third-Party Services and Links

The Website contains links to third-party websites and services, including our podcast, Continuum Health, and appointment scheduling through Acuity. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review their privacy policies before providing any information.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect information collected through the Website. No method of transmission over the Internet is completely secure, however, and we cannot guarantee absolute security.

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with certain rights regarding your personal information, including:

• The right to know what personal information we collect, use, and disclose about you.
• The right to request deletion of personal information we have collected from you, subject to certain exceptions.
• The right to correct inaccurate personal information.
• The right to opt out of the sale or sharing of personal information (we do not sell or share personal information for targeted advertising).
• The right not to be discriminated against for exercising these rights.

To exercise any of these rights, please contact us using the information below. We will respond within the time period required by law.

Children’s Privacy

The Website is not directed to children under 18. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Your continued use of the Website after any changes means you accept the updated policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us: